Universities are facing increasing competition on a global scale as providers for postgraduate material develop resources for online consumption. Professionals in the field of Information Technology need to continue to maintain contact with their rapidly changing technological and organisational environments. How can universities seek to meet the challenges offered in the global market place and yet meet the local demand? This paper examines one solution to the problem – the offering of a master’s qualification for practicing professionals that is delivered in a variety of ways in order to meet the needs of the client. The paper describes some of the philosophies behind one stream of the degree and the means by which the curriculum has been developed. The final model proposed shows how universities maintain their relevance in an online world by capitalising on their established networks and focusing on job related skills that are refined through discourse with the universities research and consultancy staff.