Many organizations are currently examining the opportunities made available through the Internet. The purpose of this research project is to assess the behavior of business executives in the decision making process of adopting web-based electronic commerce. The Theory of Reasoned Action (Ajzen and Fishbein, 1980), and the Theory of Planned Behavior (Ajzen, 1991) provide the theoretical foundation for this study. Executives employed by varying sizes of companies will be surveyed in this cross-industry study. Currently, the research is in the initial phase of data collection.