The purpose of this research is to focus on this specific segment, small businesses, to gain insights into how electronic commerce is affecting this area. Closely related to this are the objectives of uncovering what they perceive to be (a) the key benefits from and (b) obstacles to electronic commerce. The results reported in this study represent early reflections based on interviews conducted with owners of small businesses that employ fewer than twenty-five employees. As the data analysis progresses, we expect that additional insights will emerge.
Purao, Sandeep and Campbell, Brant, "Critical Concerns for Small Business Electronic Commerce: Some Reflections Based on Interviews of Small Business Owners" (1998). AMCIS 1998 Proceedings. 111.