The purpose of this paper is to identify an important development in videoconferencing and present a framework for future research and understanding of this technology. Video-conferencing is a rich medium that provides multiple cues through reoccurring channels of communication with immediate feedback capabilities supporting different languages and a high degree of personalization. The Information Technology (IT) infrastructure necessary to support the large bandwidth for video-conferencing is being expanded around the globe. Organizations dealing across national boundaries will be faced with additional equivocality in making decisions because of diverse cultural perspectives. Equivocality is reduced by allowing decision makers to communicate their individual understanding to each other in an attempt to develop a shared vision or interpretation of the circumstance. Desktop video-conferencing has the potential to be an important new tool for the coordination of multinational corporations