Generating competitive advantage through the use of information technology is an important part of company strategy. The study examines two different perspectives on the impact of IT on performance within the specialty retailing industry. The Quick Response (QR) perspective looks at specific technologies as driving organizational performance. With QR, retailers deploy a variety of information technologies, including point-of-sale (POS), bar-coding, automated inventory management, electronic data interchange (EDI), and electronic invoicing. The strategic congruence perspective suggests that organizations must align their organizational and IT strategies to improve performance. These perspectives mirror a tension inherent in the literature on IT strategy and firm performance. The QR perspective leads to the first key research question: Is QR effective in every situation or only for a given strategy? The strategic congruence perspective generates the other key research question: Does the alignment of corporate strategy and information technology strategy improve organizational performance?