Understanding the Diffusion of Efficient Consumer Response: an Australian survey study

Authors

• Sherah KurniaFollow
• John M. BeltsFollow

Document Type

Research Article

Abstract

Efficient Consumer Response (ECR) is designed to make the grocery industry more efficient. Although it originated in the US, the concept has been adopted in many regions. To enrich the findings of the existing studies that indicate a slow diffusion rate of ECR, this study examines ECR adoption in Australia by conducting a survey. The findings suggest that in Australia, ECR diffusion has also been slow. Differences in barriers, perceptions, and benefits experienced between manufacturers and retailers discovered in this study suggest that Australian retailers are leading manufacturers in ECR implementation and that they experience more benefits than manufacturers.

Recommended Citation

Kurnia, Sherah and Belts, John M. (2002) "Understanding the Diffusion of Efficient Consumer Response: an Australian survey study," The Australasian Journal of Information Systems: Vol. 9: No. 2, Article 13.
DOI: 10.3127/ajis.v9i2.198
Available at: https://aisel.aisnet.org/ajis/vol9/iss2/13