The Australasian Journal of Information Systems
Document Type
Research Article
Abstract
With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the influence of experience, self-efficacy, perceived risk, and social influence on customers' acceptance of the business-to consumer (b2c) e-commerce.
Recommended Citation
Lim, Nena
(2001)
"Customers' Beliefs Behind Business-to-Consumer Electronic Commerce,"
The Australasian Journal of Information Systems: Vol. 9:
No.
1, Article 9.
DOI: 10.3127/ajis.v9i1.229
Available at:
https://aisel.aisnet.org/ajis/vol9/iss1/9
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