The Australasian Journal of Information Systems

Public Social Media Use and the Sensing and Seizing Capabilities of Managers

Author ORCID Identifier

Rayen Jui-Yen Chang ORCID iD https://orcid.org/0009-0003-6826-0802
Joyce Yi-Hui Lee https://orcid.org/0000-0003-4459-9628
Shari Shiaw-Chun Shang

Document Type

Research Article

Abstract

In the last decade and a half, social media (SM) tools have had their presence felt in the workplace, across industries and levels of decision-making. Despite research interest, the value of using public SM (PSM) such as Facebook, LinkedIn and Twitter for work-related purposes remains a matter of academic debate, even leading to such tools getting banned in workplaces. We utilize a sample of middle and senior managers engaged in knowledge work in India, to examine how the use of PSM tools in the workplace can enable the crucial capabilities of sensing and seizing that are indispensable in the current fast-paced business environment. Further, we examine the role played by managerial social capital in helping managers develop these capabilities because of social media use. We use a hypothetico-deductive survey-based approach using a sample of 208 managers to examine the relationships between PSM use, managerial social capital, and managerial capabilities of sensing and seizing. The findings of this paper contribute to the emerging literature on business value of social media and help advance the extant scholarly understanding of the value added by PSM use at the managerial level, while also having important implications for practitioners. Possible avenues for future research are also discussed.

Recommended Citation

Majhi, Siddharth Gaurav; Mukherjee, Arindam; and Anand, Ambuj (2026) "Public Social Media Use and the Sensing and Seizing Capabilities of Managers," The Australasian Journal of Information Systems: Vol. 30: No. 1, Article 3.
DOI: 10.3127/ajis.v30.5407
Available at: https://aisel.aisnet.org/ajis/vol30/iss1/3