Small Firm Internet Adoption: a market oriented approach

Authors

• Colin JonesFollow
• Rob HeckerFollow

Document Type

Research Article

Abstract

Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

Recommended Citation

Jones, Colin and Hecker, Rob (2002) "Small Firm Internet Adoption: a market oriented approach," The Australasian Journal of Information Systems: Vol. 10: No. 1, Article 11.
DOI: 10.3127/ajis.v10i1.175
Available at: https://aisel.aisnet.org/ajis/vol10/iss1/11