M-Commerce Services: Promises and Challenges

John Mathew, Wshington State University
Suprateek Sarker, Washington State University
Upkar Varshney, Computer Information Systems
Georgia State University

Abstract

This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors.

Recommended Citation

Mathew, John; Sarker, Suprateek; and Varshney, Upkar (2004) "M-Commerce Services: Promises and Challenges," The Communications of the Association for Information Systems: Vol. 14, Article 60.
Available at: http://aisel.aisnet.org/cais/vol14/iss1/60