Description
This study investigates why people do or do not use a ride-sharing service (RSS). We investigate users’ perceptions on three main concerns (security, safety, and surcharge justification), and their relationship to the actual usage of a RSS. We also propose two internal mechanisms (reference systems and policy changes) influencing the main factors of RSS use. We used Uber as a target RSS and gathered preliminary survey data. Our results reveal that safety is a significant factor for RSS use, and policy changes can reduce the effect of surcharge justification on RSS use. These preliminary findings support our arguments on the concerns of RSS use. This research in progress will be theoretically and empirically extended in the near future.
Recommended Citation
Lee, Carol; Rahafrooz, Maryam; and Lee, One-Ki (Daniel), "What are the Concerns of Using a Ride-Sharing Service?: An Investigation of Uber" (2017). AMCIS 2017 Proceedings. 11.
https://aisel.aisnet.org/amcis2017/Virtual/Presentations/11
What are the Concerns of Using a Ride-Sharing Service?: An Investigation of Uber
This study investigates why people do or do not use a ride-sharing service (RSS). We investigate users’ perceptions on three main concerns (security, safety, and surcharge justification), and their relationship to the actual usage of a RSS. We also propose two internal mechanisms (reference systems and policy changes) influencing the main factors of RSS use. We used Uber as a target RSS and gathered preliminary survey data. Our results reveal that safety is a significant factor for RSS use, and policy changes can reduce the effect of surcharge justification on RSS use. These preliminary findings support our arguments on the concerns of RSS use. This research in progress will be theoretically and empirically extended in the near future.