Description
Photos are strategic means of expressing and sharing one’s emotions and ordinary life. By sharing private pictures in social media, people tend to keep their relationships with friends and build new relationships online. Although users’ behavior of disclosing private pictures becomes common, there is little research on what kind of contents attract people and get popular in social media. The objective of this research is to empirically examine what kind of pictures receive more likes on Instagram. Moreover, this paper aims to find a difference of pictures uploaded by different groups such as male, female, and celebrities. Consequently, our results show that there is a difference among pictures shared by different types of groups. Also, the more users upload sexual pictures of themselves the more they tend to get likes.
Recommended Citation
Park, Hyanghee and Lee, Joonhwan, "Do Sexual Pictures Receive More Likes on Instagram?: Sexual Pictures Attract More Likes in both Normal and Celebrity Group" (2017). AMCIS 2017 Proceedings. 5.
https://aisel.aisnet.org/amcis2017/SocialComputing/Presentations/5
Do Sexual Pictures Receive More Likes on Instagram?: Sexual Pictures Attract More Likes in both Normal and Celebrity Group
Photos are strategic means of expressing and sharing one’s emotions and ordinary life. By sharing private pictures in social media, people tend to keep their relationships with friends and build new relationships online. Although users’ behavior of disclosing private pictures becomes common, there is little research on what kind of contents attract people and get popular in social media. The objective of this research is to empirically examine what kind of pictures receive more likes on Instagram. Moreover, this paper aims to find a difference of pictures uploaded by different groups such as male, female, and celebrities. Consequently, our results show that there is a difference among pictures shared by different types of groups. Also, the more users upload sexual pictures of themselves the more they tend to get likes.