Description
As online wait has become pervasive and its negative impacts on online users’ perception and behaviors were well recognized, a waiting screen is suggested as one of the proactive mechanisms to manage this concern. However, to date only a few studies have investigated how to develop an effective waiting screen. In addition, despite the presence of significant gender differences in traditional wait, a lack of studies of this aspect has been acknowledged in online wait context. This study proposes a research model of online wait management based on the theories of time perception and cognitive absorption theory to test the effects of waiting interfaces by manipulating the types of a progress cue and a background color on waiting time perception and gender in a simulated online context. Controlled experiments with the ANOVA and MANOVA tests will be conducted.
Recommended Citation
Lee, Gabe and Chen, Andrew, "The Effects of Progress Cues, Color, and Gender on Online Wait" (2017). AMCIS 2017 Proceedings. 3.
https://aisel.aisnet.org/amcis2017/HumanCI/Presentations/3
The Effects of Progress Cues, Color, and Gender on Online Wait
As online wait has become pervasive and its negative impacts on online users’ perception and behaviors were well recognized, a waiting screen is suggested as one of the proactive mechanisms to manage this concern. However, to date only a few studies have investigated how to develop an effective waiting screen. In addition, despite the presence of significant gender differences in traditional wait, a lack of studies of this aspect has been acknowledged in online wait context. This study proposes a research model of online wait management based on the theories of time perception and cognitive absorption theory to test the effects of waiting interfaces by manipulating the types of a progress cue and a background color on waiting time perception and gender in a simulated online context. Controlled experiments with the ANOVA and MANOVA tests will be conducted.