Description
Today’s mobile device users demand mobile apps in order to maintain online social ties, to remain up-to-date with weather and new events, to be entertained, and to be productive in their professional and personal lives, no matter where they are. This emergent research study examines the perceptions of individuals regarding the motivational power of mobile apps post-adoption. A survey of college-age individuals is being performed beginning the spring of 2017, and among the findings expected is a positive confirmation that mobile apps are motivational influencers toward education, entertainment, communication, social, and other purposes.
Recommended Citation
Mutchler, Leigh A. and Shim, J.P., "Mobile Apps: Motivational Influencers" (2017). AMCIS 2017 Proceedings. 10.
https://aisel.aisnet.org/amcis2017/HumanCI/Presentations/10
Mobile Apps: Motivational Influencers
Today’s mobile device users demand mobile apps in order to maintain online social ties, to remain up-to-date with weather and new events, to be entertained, and to be productive in their professional and personal lives, no matter where they are. This emergent research study examines the perceptions of individuals regarding the motivational power of mobile apps post-adoption. A survey of college-age individuals is being performed beginning the spring of 2017, and among the findings expected is a positive confirmation that mobile apps are motivational influencers toward education, entertainment, communication, social, and other purposes.