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Using the Elaboration Likelihood Model, we build a social presence model of task performance and hypothesize that social presence impacts task performance through two routes – central and peripheral. Using a meta- analytic sample of 80 studies, we test our model with the multivariate meta-analytic structural equation modeling methodology. We find support for all our hypotheses. We show that in the central route, social presence positively impacts task performance through its positive effect on flow. In the peripheral route, social presence positively impacts trust, which in turn negatively impacts task effort. Finally, reduced task effort improves task performance. We also show the moderating role of task complexity, which negatively moderates the social presence-flow relationship and positively moderates the social-presence-trust relationship.

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Aug 10th, 12:00 AM

A Social Presence Model of Task Performance: A Meta-Analytic Structural Equation Model

Using the Elaboration Likelihood Model, we build a social presence model of task performance and hypothesize that social presence impacts task performance through two routes – central and peripheral. Using a meta- analytic sample of 80 studies, we test our model with the multivariate meta-analytic structural equation modeling methodology. We find support for all our hypotheses. We show that in the central route, social presence positively impacts task performance through its positive effect on flow. In the peripheral route, social presence positively impacts trust, which in turn negatively impacts task effort. Finally, reduced task effort improves task performance. We also show the moderating role of task complexity, which negatively moderates the social presence-flow relationship and positively moderates the social-presence-trust relationship.