Content Analysis for Emotional BasedPurchasing Decision-Making: The Case of Amazon

Presenter Information

Hassan Alyami

Start Date

11-8-2016

Recommended Citation

Alyami, Hassan, "Content Analysis for Emotional BasedPurchasing Decision-Making: The Case of Amazon" (2016). AMCIS 2016 Proceedings. 6.
https://aisel.aisnet.org/amcis2016/TREO/Presentations/6