Start Date

11-8-2016

Description

The initial success of open business models is encouraging many organizations to implement their own co-innovation networks. Social product development, or SPD, represents a new business model enabled by social technology platforms. It extends collaboration beyond customer-involvement models to socially-engaged individual actors in the ideation and development of new products. The increasing adoption necessitates developing a framework to help researchers clearly understand and practitioners effectively design the SPD platforms. This paper develops a conceptual model for SPD and illustrates the validity of the model via a case study on a particular SPD platform, focusing on its business model, network governance, and key processes and design features. The proposed model is sufficiently general yet grounded in the phenomenon to guide future research on socially-enabled innovation and SPD networks in particular.

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Aug 11th, 12:00 AM

Taking Open Innovation to the Next Level: A Conceptual Model of Social Product Development (SPD)

The initial success of open business models is encouraging many organizations to implement their own co-innovation networks. Social product development, or SPD, represents a new business model enabled by social technology platforms. It extends collaboration beyond customer-involvement models to socially-engaged individual actors in the ideation and development of new products. The increasing adoption necessitates developing a framework to help researchers clearly understand and practitioners effectively design the SPD platforms. This paper develops a conceptual model for SPD and illustrates the validity of the model via a case study on a particular SPD platform, focusing on its business model, network governance, and key processes and design features. The proposed model is sufficiently general yet grounded in the phenomenon to guide future research on socially-enabled innovation and SPD networks in particular.