Start Date
11-8-2016
Description
Much research has already been conducted around collaborative creativity and ways to enhance creative group performance. Most recently priming, a process that consists of cognitive stimulation of individuals before a creativity task, has been identified to deliver improved creative performance of both individuals and groups. We conducted an experiment that used the MaKey MaKey invention kit, a toolkit designed to easily experiment with the human computer interface, as group priming and measured the outcomes of a subsequent collaborative creativity task. Our results provide evidence that MaKey MaKey primed groups produced ideas with a higher degree of both originality and paradigm relatedness. Also, experimental groups generated more novel ideas than control groups. Furthermore, our observations from the experiments suggest that the usage of MaKey MaKey enhances group cohesion and delivers a fun group experience. We propose that further research should be conducted to explore the full potential of collective group priming.
Recommended Citation
Siemon, Dominik; Plaumann, René; Regenberg, Arne; Yuan, Yang; Liu, Zheng; and Robra-Bissantz, Susanne, "“Tinkering for Creativity”: An Experiment to Utilize MaKey MaKey Invention Kit as Group Priming to Enhance Collaborative Creativity" (2016). AMCIS 2016 Proceedings. 3.
https://aisel.aisnet.org/amcis2016/Open/Presentations/3
“Tinkering for Creativity”: An Experiment to Utilize MaKey MaKey Invention Kit as Group Priming to Enhance Collaborative Creativity
Much research has already been conducted around collaborative creativity and ways to enhance creative group performance. Most recently priming, a process that consists of cognitive stimulation of individuals before a creativity task, has been identified to deliver improved creative performance of both individuals and groups. We conducted an experiment that used the MaKey MaKey invention kit, a toolkit designed to easily experiment with the human computer interface, as group priming and measured the outcomes of a subsequent collaborative creativity task. Our results provide evidence that MaKey MaKey primed groups produced ideas with a higher degree of both originality and paradigm relatedness. Also, experimental groups generated more novel ideas than control groups. Furthermore, our observations from the experiments suggest that the usage of MaKey MaKey enhances group cohesion and delivers a fun group experience. We propose that further research should be conducted to explore the full potential of collective group priming.