Start Date
11-8-2016
Description
The use of sports analytics has provided fans with a new experience while leading a revolution for sports organizations and teams. Even though it is clear that sports analytics can be beneficial, a massive resistance to sports analytics has been reported from coaches and managers in sports teams or organizations. The purpose of this paper is to find the nature of resistance to sports analytics in professional sports organizations. This study employs a content analysis of magazines and newspapers covering professional sports and business analytics. The views and remarks of coaches and managers on sports analytics are collected and coded to find out the nature of resistance.
Recommended Citation
Lee, Cheon, "A CONTENT ANALYSIS OF SPORTS ANALYTICS RESISTANCE" (2016). AMCIS 2016 Proceedings. 4.
https://aisel.aisnet.org/amcis2016/Decision/Presentations/4
A CONTENT ANALYSIS OF SPORTS ANALYTICS RESISTANCE
The use of sports analytics has provided fans with a new experience while leading a revolution for sports organizations and teams. Even though it is clear that sports analytics can be beneficial, a massive resistance to sports analytics has been reported from coaches and managers in sports teams or organizations. The purpose of this paper is to find the nature of resistance to sports analytics in professional sports organizations. This study employs a content analysis of magazines and newspapers covering professional sports and business analytics. The views and remarks of coaches and managers on sports analytics are collected and coded to find out the nature of resistance.