Start Date

11-8-2016

Description

This paper focuses on technology craving in the context of social network use. Defined as a psychological attachment to a substance/non-substance, craving has been cited as an important concept that may trigger addiction, especially after a period of abstinence. Our motivational model of social network craving sheds light on the key users’ needs (need for reward, need for relief, need to belong and need for self-representation) that enable craving and the structural features of technology (social, manipulation and control, reward and punishment, and presentation features) that moderate the effect of those needs on craving for social networks.

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Aug 11th, 12:00 AM

An Examination of Craving for Social Networks

This paper focuses on technology craving in the context of social network use. Defined as a psychological attachment to a substance/non-substance, craving has been cited as an important concept that may trigger addiction, especially after a period of abstinence. Our motivational model of social network craving sheds light on the key users’ needs (need for reward, need for relief, need to belong and need for self-representation) that enable craving and the structural features of technology (social, manipulation and control, reward and punishment, and presentation features) that moderate the effect of those needs on craving for social networks.