Description
The growing interest in “big data” coupled with powerful data analytic tools provides marketers with new capabilities to target consumers through Social Networking Sites (SNS). This raises privacy concerns for consumers. While internet privacy is not a new issue, there has been little attention to the concerns of consumers from developing countries. Further, individuals may perceive targeted advertisements differently depending on their social backgrounds. In this research-in-progress, we examine the phenomenon of Internet Privacy Concerns (IPC) among Saudi SNS users. Inspired by family systems theory (FST), we will explore the impact of two societal factors – family cohesion and social ties – on IPC and self-disclosure in different SNS contexts (Facebook, Twitter, LinkedIn, and Instagram).
Recommended Citation
Alashoor, Tawfiq; Keil, Mark; and Shawosh, Mazen, "Societal Factors, Internet Privacy Concerns, and Self-Disclosure: The Case of Social Networking Sites in Saudi Arabia" (2015). AMCIS 2015 Proceedings. 25.
https://aisel.aisnet.org/amcis2015/ISSecurity/GeneralPresentations/25
Societal Factors, Internet Privacy Concerns, and Self-Disclosure: The Case of Social Networking Sites in Saudi Arabia
The growing interest in “big data” coupled with powerful data analytic tools provides marketers with new capabilities to target consumers through Social Networking Sites (SNS). This raises privacy concerns for consumers. While internet privacy is not a new issue, there has been little attention to the concerns of consumers from developing countries. Further, individuals may perceive targeted advertisements differently depending on their social backgrounds. In this research-in-progress, we examine the phenomenon of Internet Privacy Concerns (IPC) among Saudi SNS users. Inspired by family systems theory (FST), we will explore the impact of two societal factors – family cohesion and social ties – on IPC and self-disclosure in different SNS contexts (Facebook, Twitter, LinkedIn, and Instagram).