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Measuring the impact of user experience on growth and return on investment is essential in making a business case for developing or redesigning websites in a company. Thus, examining factors that can impact the return on investment of web design are of great importance to companies. In this paper, we develop a basic model to provide a scientific framework for predicting the business value of web design. We test our model via an experiment using an actual live website in a Fortune 500 company.

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Web Experience and Growth

Measuring the impact of user experience on growth and return on investment is essential in making a business case for developing or redesigning websites in a company. Thus, examining factors that can impact the return on investment of web design are of great importance to companies. In this paper, we develop a basic model to provide a scientific framework for predicting the business value of web design. We test our model via an experiment using an actual live website in a Fortune 500 company.