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Cloud Computing (CC) is emerging as a new paradigm of providing IT support of firms’ processes and activities, which has a great potential to offer huge benefits. At the same time, firms perceive that it poses some risks, making its adoption lower than the initial expectations. It is important to conduct research on its adoption by firms and identify factors that affect it positively or negatively. Our study contributes to this direction, by empirically investigating and comparing the effects of a wide range of firm characteristics, concerning firm’s strategy, processes, technology, personnel on the propensity to adopt CC. Its theoretical foundation lies in the Leavitt’s Diamond framework. It is based on a dataset collected through the e-Business W@tch Survey from 676 European firms in the glass, ceramic, cement and sectors. Our findings enable a better understanding as to what kind of firms CC is perceived as more appropriate and beneficial.

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Firm Characteristics and Propensity for Cloud Computing Adoption

Cloud Computing (CC) is emerging as a new paradigm of providing IT support of firms’ processes and activities, which has a great potential to offer huge benefits. At the same time, firms perceive that it poses some risks, making its adoption lower than the initial expectations. It is important to conduct research on its adoption by firms and identify factors that affect it positively or negatively. Our study contributes to this direction, by empirically investigating and comparing the effects of a wide range of firm characteristics, concerning firm’s strategy, processes, technology, personnel on the propensity to adopt CC. Its theoretical foundation lies in the Leavitt’s Diamond framework. It is based on a dataset collected through the e-Business W@tch Survey from 676 European firms in the glass, ceramic, cement and sectors. Our findings enable a better understanding as to what kind of firms CC is perceived as more appropriate and beneficial.