Description
Environmental scanning is an important process that helps organizations sense what is happening in their environments. However, environmental scanning has been found to be less effective than its proponents had hoped for. The problem appears to be that environmental scanning does not lead to the business insights that managers need to order to help their organizations survive and grow (LaValle et al., 2011). This paper reports a study into the role of data analytics and knowledge integration on environmental scanning and business insight capability. Fifteen in-depth interviews were conducted with data analytics professionals to get a deeper understanding of how what they do impacts the results of environmental scanning processes and the generation of business insights. The results indicate data analytics and knowledge integration need to play a bigger role in the environmental scanning process if greater business insights are to be generated.
Recommended Citation
Gallupe, Brent; Jiang, Jinglu; and Jiang, Jinglu, "Environmental Scanning and Business Insight Capability:_x000D_
The Role of Business Analytics and Knowledge Integration" (2015). AMCIS 2015 Proceedings. 1.
https://aisel.aisnet.org/amcis2015/BizAnalytics/GeneralPresentations/1
Environmental Scanning and Business Insight Capability:_x000D_ The Role of Business Analytics and Knowledge Integration
Environmental scanning is an important process that helps organizations sense what is happening in their environments. However, environmental scanning has been found to be less effective than its proponents had hoped for. The problem appears to be that environmental scanning does not lead to the business insights that managers need to order to help their organizations survive and grow (LaValle et al., 2011). This paper reports a study into the role of data analytics and knowledge integration on environmental scanning and business insight capability. Fifteen in-depth interviews were conducted with data analytics professionals to get a deeper understanding of how what they do impacts the results of environmental scanning processes and the generation of business insights. The results indicate data analytics and knowledge integration need to play a bigger role in the environmental scanning process if greater business insights are to be generated.