Recommended Citation
Kim, J.B., "Impact of Online Customer Reviews and Incentives on the Product Sales at the Online Retail Store: An Empirical Study at Amazon.com" (2014). AMCIS 2014 Proceedings. 11.
https://aisel.aisnet.org/amcis2014/e-Business/GeneralPresentations/11
COinS
Impact of Online Customer Reviews and Incentives on the Product Sales at the Online Retail Store: An Empirical Study at Amazon.com