The Role of Regulatory Focus and Message Framing on Persuasion of Anti-piracy Educational Campaigns

Presenter Information

Bong Jeong
Tom Yoon

Recommended Citation

Jeong, Bong and Yoon, Tom, " The Role of Regulatory Focus and Message Framing on Persuasion of Anti-piracy Educational Campaigns" (2014). AMCIS 2014 Proceedings. 7.
https://aisel.aisnet.org/amcis2014/SocioTechnicalIssues/GeneralPresentations/7