Business Social Media Analytics: Definition, Benefits, and Challenges

Presenter Information

Clyde Holsapple
Shih-Hui Hsiao
Ram Pakath

Recommended Citation

Holsapple, Clyde; Hsiao, Shih-Hui; and Pakath, Ram, " Business Social Media Analytics: Definition, Benefits, and Challenges" (2014). AMCIS 2014 Proceedings. 2.
https://aisel.aisnet.org/amcis2014/SocialComputing/GeneralPresentations/2