The effects of task demand and web information type on recognition of verbal emotional advertising

Presenter Information

Mei-Chun Wu

Recommended Citation

Wu, Mei-Chun, " The effects of task demand and web information type on recognition of verbal emotional advertising" (2014). AMCIS 2014 Proceedings. 2.
https://aisel.aisnet.org/amcis2014/HumanComputerInteraction/GeneralPresentations/2