Paper Type
Completed Research Paper
Abstract
This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.
Recommended Citation
Laks, Erez; Even, Adir; and Parmet, Yisrael, "Usage Patterns of Internet-Based Banking and BI Services" (2013). AMCIS 2013 Proceedings. 10.
https://aisel.aisnet.org/amcis2013/BusinessIntelligence/GeneralPresentations/10
Usage Patterns of Internet-Based Banking and BI Services
This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.