Abstract
Today, businesses find that continuous growth and success of their enterprise is synonymous with the use of Social media. Social media has become an essential aspect of business strategies, brand recognition, increased revenue and improved customer satisfaction. While there has been much written on social media and its potential of increasing revenue and brand recognition, there are still many organizations slow to adapt social media into their organization. After all, if social media has been promoted as an essential element of an organization’s business strategy, why then are many organizations still slow to implement this strategy? Much of the research found on the slow integration centers on the problems organizations face while attempting to integrate social media into their business practices. Understanding the impact of social media on businesses is integral to the survival of enterprises in the current global market and e-commerce, therefore important to management. This research paper will rely on an analysis of existing research and questionnaires of various enterprises leading to the conclusion that much of the reasoning lies in the problems and inherent risks associated with trying to implement social media into existing business practices.
Recommended Citation
Raisinghani, Mahesh, "Social Media and E-commerce: A Strategic Perspective" (2012). AMCIS 2012 Proceedings. 68.
https://aisel.aisnet.org/amcis2012/proceedings/Posters/68
Social Media and E-commerce: A Strategic Perspective
Today, businesses find that continuous growth and success of their enterprise is synonymous with the use of Social media. Social media has become an essential aspect of business strategies, brand recognition, increased revenue and improved customer satisfaction. While there has been much written on social media and its potential of increasing revenue and brand recognition, there are still many organizations slow to adapt social media into their organization. After all, if social media has been promoted as an essential element of an organization’s business strategy, why then are many organizations still slow to implement this strategy? Much of the research found on the slow integration centers on the problems organizations face while attempting to integrate social media into their business practices. Understanding the impact of social media on businesses is integral to the survival of enterprises in the current global market and e-commerce, therefore important to management. This research paper will rely on an analysis of existing research and questionnaires of various enterprises leading to the conclusion that much of the reasoning lies in the problems and inherent risks associated with trying to implement social media into existing business practices.