Abstract
Currently, the majority of Chinese online consumers paid more attention to price and service quality. This paper studied the Price and Service competition in E-commerce of China. A price game within two online business companies is used in this paper. This study shows that the product’s utility to a customer has a great influence on decision making of the two online business companies. As the product’s utility to a customer varies, the two companies may compete or not. This paper will help US companies to get some knowledge about China Market and to avoid failures.
Recommended Citation
Yulin, Zhang; Hua, Jian; and Jianwei, Zhang, "E-Commerce in China: Price and Service Competition" (2012). AMCIS 2012 Proceedings. 6.
https://aisel.aisnet.org/amcis2012/proceedings/EBusiness/6
E-Commerce in China: Price and Service Competition
Currently, the majority of Chinese online consumers paid more attention to price and service quality. This paper studied the Price and Service competition in E-commerce of China. A price game within two online business companies is used in this paper. This study shows that the product’s utility to a customer has a great influence on decision making of the two online business companies. As the product’s utility to a customer varies, the two companies may compete or not. This paper will help US companies to get some knowledge about China Market and to avoid failures.