Abstract

This paper is a review of literature using the six dimensions of the Genre Theory (Yates, Orlikowski and Jackson 2008) - why, what, who, where, when and how to analyze the current literature on Social Technology usage by individuals. This paper attempts to explain the types of information exchanged, reasons why people use Social Technologies, user profiles and platforms used for social networking. Key findings of this analysis such as rich information, shift in social norms, a new lingua franca, and ubiquity are elaborated.

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