Innovative Media Technologies: Digital Video Recorders Changing the Ad-TV Business Model

Authors

Claudia Loebbecke, University of Cologne
Stefan Radtke, University of Cologne
Claudio Huyskens, University of Cologne

Recommended Citation

Loebbecke, Claudia; Radtke, Stefan; and Huyskens, Claudio, "Innovative Media Technologies: Digital Video Recorders Changing the Ad-TV Business Model" (2006). AMCIS 2006 Proceedings. 227.
https://aisel.aisnet.org/amcis2006/227