Abstract

Internet has spawned many portals disseminating health related literature. The growing trend of consumers to seek information about health related issues poses both opportunities and challenges. On the positive side, the internet provides the user with easy access to medical information and on the negative side; the internet may be providing the user with unreliable information and cause great harm. Our study explores the antecedents for the use of such information and proposes a model using theoretical underpinnings. It also looks at how users discern the validity of health related information they get on the web.

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