Does CRM System Really Matter?:An Exploratory Study of CRM System in the Hotel Industry in Singapore

Authors

Juliana Sutanto, National University of Singapore
Sameer Agarwal, Consultant (Freelance)
Krishnamurthy Raman, National University of Singapore

Recommended Citation

Sutanto, Juliana; Agarwal, Sameer; and Raman, Krishnamurthy, "Does CRM System Really Matter?:An Exploratory Study of CRM System in the Hotel Industry in Singapore" (2004). AMCIS 2004 Proceedings. 482.
https://aisel.aisnet.org/amcis2004/482