An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision-Making

Authors

Shuk Ho, Hong Kong University of Science and Technology
Kar-Yan Tam, Hong Kong University of Science and Technology

Recommended Citation

Ho, Shuk and Tam, Kar-Yan, "An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision-Making" (2004). AMCIS 2004 Proceedings. 425.
https://aisel.aisnet.org/amcis2004/425