An Empirical Study of Cost-sensitive Classification in Campaign Management

Authors

Ying Lu, University of Wisconsin--Milwaukee
Atish Sinha, University of Wisconsin--Milwaukee
Huimin Zhao, University of Wisconsin - Milwaukee
Thomas Martin, Journal Sentinel Direct

Recommended Citation

Lu, Ying; Sinha, Atish; Zhao, Huimin; and Martin, Thomas, "An Empirical Study of Cost-sensitive Classification in Campaign Management" (2004). AMCIS 2004 Proceedings. 231.
https://aisel.aisnet.org/amcis2004/231