This report of research in progress describes a study of how senior executives incorporate statements concerning information technology innovation into their public representations of firm performance, activities, and direction. Drawing on institutional theory and using longitudinal content analysis, we consider how discourse in the wider business milieu potentially shapes and constrains executives' representations.
Ramiller, Neil and Rogers, Rodney, "Dynamic Institutionalization of the Terms of Presentation in Information Technology Management" (2000). AMCIS 2000 Proceedings. 74.