Abstract

Electronic commerce can help integrate economies of developing countries into global economic flows. What is the state of ecommerce in the Latin countries of the Caribbean rim that are physically close to one of the largest markets in the world? In order to answer this question, a preliminary study of Web-based storefronts in Costa Rica and Venezuela was conducted. It was found that the storefronts rank well on a number of usability dimensions, while lacking some important characteristics such transactional capabilities. These findings could be used for estimating electronic commerce developments both in the region and in comparative terms.

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