This in-progress research project involves developing data analysis tools based on statistical analysis techniques, artificial intelligence and data mining, which can be used to support decision-making in the field of retailing. During the first stages of the project, research will be carried out to determine which tools are best suited to the characteristics of this sector.
Miralles, Francesc, "BPR based on Data Mining Tools: Redesigning the Sales Promotion Process in Retailing" (1999). AMCIS 1999 Proceedings. 21.