The globalization of business has been of considerable interest in both the academic press (e.g., Ho, Ong, & Lee, 1997; Roberts & Hardt, 1997) and the practitioner press (e.g., Business Week Special Report, 1997). As a consequence of the growth in business across borders (e.g., Bartlett & Ghoshal, 1991), it is projected that the global workforce and consumer base will become increasingly diverse by the year 2000 (e.g., Human Resources Institute, 1991). Shaw (1990) has suggested there may be basic differences in how individuals from varying cultures collect, process, store, and use information. This implies that with regard to Web sites, perception and satisfaction differences may exist due to the socialization processes consumers may have experienced in their home countries.
Simon, Steven and Doran, Patrick, "Global Web Page Design: Issues of Culture and Gender" (1998). AMCIS 1998 Proceedings. 154.