Characterized as negative events, data breaches can disrupt an organization’s operations and lead to financial losses. Media coverage is often seen as exacerbating negative events such as data breach disclosures, and have also been found to influence financial markets. This research in progress presents a theoretical framework and methodology to empirically test the moderating and mediating influences of media coverage on the impact of data breach events on firms. We articulate the research gap, present hypotheses, and discuss the implications of this research for theory and practice.