IS researchers have reported users’ concerns about their privacy and security on social networking sites. SNS users are in great need of better protection of their information shared. This paper investigates the influences of perceived control of information on SNS users’ information sharing behavior. Using an empirical study, this paper confirms the important role of perceived control in SNS users’ information sharing behavior. Specially, perceived control of information has been found to significantly influence SNS users’ perceived privacy risk and attitude towards information sharing, which in terms impact their information sharing behavior. In addition, gender has been found a significant factor that moderates the influences of perceived control of information and perceived privacy risk on SNS users’ attitude towards information sharing. Theoretical and practical implications are discussed.
lin, xiaolin and Hajli, Mahmood, "Information Sharing on Social Networking Sites: the role of perceived control of information and gender" (2013). WISP 2012 Proceedings. 36.