Protection Motivation Theory, which models the appraisal processes individuals make in regard to potential threats and safeguards, has informed a number of previous empirical studies on information security. However, none have accounted for the possibility of multiple countermeasures. In this study, we investigated this possibility by analyzing the responses of computer users who could potentially suffer malware infections. Initial results suggest that high levels of self-efficacy and low levels of response costs motivate the intentions to adopt one countermeasure over another.
Marett, Kent and Ratnamalala, Nirmalee, "Examining the Coping Appraisal Process in End User Security" (2012). WISP 2012 Proceedings. 2.