Description
While most recent voice assistants talk in a non-emotional tone, this is expected to change. Since emotions are often contagious in human-human-interactions, the question arises whether consumers also catch the expressed emotion of voice assistants while shopping. In this paper, we present an approach for synthesizing speech in different emotional tones and show that synthesized emotional speech impacts consumers’ emotions, shopping attitude and behavior.
Recommended Citation
Kaiser, Carolin and Schallner, René, "The impact of emotional voice assistants on consumers’ shopping attitude and behavior" (2022). Wirtschaftsinformatik 2022 Proceedings. 10.
https://aisel.aisnet.org/wi2022/workshops/workshops/10
The impact of emotional voice assistants on consumers’ shopping attitude and behavior
While most recent voice assistants talk in a non-emotional tone, this is expected to change. Since emotions are often contagious in human-human-interactions, the question arises whether consumers also catch the expressed emotion of voice assistants while shopping. In this paper, we present an approach for synthesizing speech in different emotional tones and show that synthesized emotional speech impacts consumers’ emotions, shopping attitude and behavior.