Industrialization has led to efficiency and effectiveness gains in manufacturing industries. Industrialization approaches such as standardization or sourcing are also key concepts in modern service companies. Therefore, current IS research studies how to transfer industrialization approaches to IT service production in order to increase efficiency and effectiveness. Automated and integrated value creation, as supported by ERP systems, have only been limitedly researched in the context of IT service production, although companies see this as an important area of improvement. In this paper, a model of how to automate and integrate an order-to-cash process for providers who offer SaaS products is proposed. The focus lies on the service provisioning process step and the model is evaluated with a prototype implementation. This research has implications for researchers and practitioners alike, as it proposes how to more effectively and efficiently deliver IT services, and use established IS research to do so.