Supported by the wide diffusion of mobile technologies, internet-based media risk to become a popular alternative to traditional print media. The ubiquitous connection to the internet enables to reach a multitude of virtual contents such as videos, images, 3d representations and hypertexts. Moreover internet-based media enable the direct interaction between user and publisher: the user can provide feedback, express preferences and receive related recommendations. Motivated by the necessity to modify the traditional paradigm of print media to face the competition of internet-based media, we show a perspective oriented to integrate paper medium and internet-based contents. This approach finds expression in the core results of our research: the ontology model of a general mixed reality (MR) environment for hybrid media, which is adopted to describe our system, and the integration of a recommender system into a MR environment, which is possible through the development of an automated app creation process