This paper studies how an emerging online interaction feature, bullet screen comments, affects viewership and viewer experience of live streaming eSports games. And we further compare its effects on eSports live games and on other eSports videos. Our results reveal that social interaction created through bullet screen comments always improves live streaming viewership and viewer experience, with its impact on viewership being stronger. Moreover, social interaction plays a greater role in live game viewership than on other eSports videos.
Lai, Weiqing; Wang, Wenche; and Li, Fan, "The Impact of eSports Performance and Social Interaction on eSports Online Viewership and Viewer Experience" (2022). WHICEB 2022 Proceedings. 65.