Abstract
The popularity of the Internet leads to frequent information security events, and emotional differences under different information security events lead to behavioral differences. In order to study the influence of social media emotions on information behavior under different event types, this study selected emotion-related behavioral data of microblog users based on two types of information security events. The results show that negative emotions negatively affect information adoption behavior and positively affect information interaction behavior. Positive emotions are the opposite; Low arousal positively affects information interaction behavior. High arousal positively affects information adoption behavior. Hacking events positively moderated the relationship between negative emotion and information interaction behavior, low arousal emotion and information adoption behavior. Data disclosure negatively moderates the relationship between positive emotion and information adoption behavior, low arousal emotion and information interaction behavior, and positively moderates the relationship between positive emotion and information interaction behavior. It provides the basis for enterprises to "take appropriate medicine" in the face of different information security events, and has certain reference value.
Recommended Citation
Wu, Qiuyao; Yin, Jun; and Ge, Shilun, "Research on the Influence of Social Media Emotion on Information Behavior in Information Security Events" (2022). WHICEB 2022 Proceedings. 21.
https://aisel.aisnet.org/whiceb2022/21