Social commerce is a new economic and business model that has been rapidly risen and developed in recent years, which has aroused widespread concern in both the business and academic community. In this paper, we adopt the information visualization technology to econometrically analyze the co-citation data of the social commerce fields retrieved by Web of Science from 2005 to 2017, then explore the time and space distribution of the social commerce, and analyze the cooperation network of institutions and periodicals for the published papers in this field. At the end of the paper, we present the frontier and hot topics of social commerce based on the analysis of high-frequency keywords, co-occurrence, and the rate of burst term. We hope that it will provide constructive reference and guidance for the following related studies in the area of social commerce.